Sign Standards and Guidelines

12/1/2007

       The Design Review Board believes it is important to preserve the appearance and aesthetics of Chillicothe's historic downtown signage, but also recognizes that materials used for signage construction continue to improve and evolve over time.

       Providing the integrity of display value is not compromised, the board will permit usage of new materials available to the marketplace to include,  but not be limited to, the material guidelines further identified below. However, nothing contained herein this Sign Standards and Guidelines should be construed as an applicant's absolute right to use any such new materials, as the final determination of integrity of display value shall be the sole and absolute discretion of the board in review of each individual application and how the proposed work blends with the neighboring building storefronts and the goals of the board.

Materials of Construction
       Signs should be designed to provide a display value that compliments the buildings to which they are affixed and should be fabricated to provide a look of traditional materials of the period.

       Possible sign construction materials may include, but are not limited: Medium Density Overlay (MDO), High Density Urethane (HDU), Alumacorr, PVC Board, Omega Board, Coretec, Exterior or Marine Grade Plywood and Solid Wood.

       Vinyl products are generally discouraged,  but may be considered by the board if the requirements of this section are met and the applicant's sample material submitted with the application is an exact match to the board-approved color palates.

Color

       Color palates of Sherwin-Williams Victorian, Arts & Crafts, and Classical/Colonial are hereby approved for general use within the downtown historic district. Other palates or specific colors may be approved by the board in its sole and absolute discretion based on the merits of the individual application. However, any such approval should not be deemed an approved color or palate for use in any future application.

Illumination

       Signs should be illuminated by direct or lighting as deemed appropriate by the board in reviewing the applicant's signage proposal, building elevations, neighboring buildings and the merits of the individual application. Internal light signs are prohibited in the historic downtown area.

National and regional identity programs

       The board recognizes that multi-store regional and national chains have a considerable marketing investment in a corporate sign and identity program that contains specific logos, colors and specifications that promote its business, but do not conform to the board's Sign Standards and guidelines.

       Although the board will make the final determination of whether to approve or disapprove any application, it generally will recognize and approve use of brand identity in applications submitted by regional and national chains either directly or through their franchisee, agent or operator.

Application

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